The concept of business writing services is considerably broader than that of copywriting services. One of the business writing services a consultant traditionally offers is copywriting. Business writing services, however, don’t just have to do with marketing.Other needs for business writing services include training staff, documenting operating manuals or job descriptions, setting up employee policies and manuals, creating suggestion forms and procedures, designing and writing employee evaluation and self-evaluation forms, writing advertising copy, writing Web site copy, and even writing grant or loan proposals and business plans.Business writing services could even mean someone to ghost write a book authored by someone in the firm about the how-to’s of some business procedure in your industry, or even the personal memoirs of the company founder.Someone or some firm that specializes in copywriting services may not be the right fit for a small business whose writing services needs are irregular and varied. A firm may, however, hire a variety of business writing experts, each an expert in her or his own services specialty.One might, for instance, be an accomplished article writer, adept at taking long winded business topics and converting them to easily understood short articles that appeal to many Web users. These business services could grow your Web traffic and therefore your business revenue.Another of the experts in this business writing services [http://www.jvmembers.com] firm might specialize in writing business plans. What could be more important to a business start up? Without a business plan you won’t know what your firm is supposed to be accomplishing and when it’s succeeded, nor will you have the necessary documentation to present to any potential financier or financial lending institution. Business plan writing and advertising services are the first business writing services you should contract outSomeone whose specialty is writing press releases is an important addition to your bevy of business writing services contractors. A press release is the cheapest and easiest way to reach the most people with your marketing message. If you need help with writing your release why not get the professionals to write it for you – just go to prwebdirect.com – it’s not expensive and they do a fantastic job.The key to writing a press release that works is making a good impression on the editor who first sees your release. This is a talent that must be honed. You can’t write a press release that is blatantly focused on promoting your business wares. Your press release must come across as unique, helpful, informative and timely. For this you may need experienced business writing services.
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How to Start a Fine Art Photography Business
The definition of fine art, as defined by the Merriam-Webster dictionary, is “art concerned primarily with the creation of beautiful objects”. With such a “wide” definition of “beautiful objects”, the beauty is in the eyes of the photographer. Virtually anything can be fine art, a simple household item such as a fork, a nude body, travel, landscape, wildlife, a landscape. Not everyone will agree on what constitutes fine art, many years ago I was awed by the sight of the Sydney Opera House, and thought it was the most beautiful building In Australia. However I remember thinking that it perfectly complemented Australia, it would look pretty silly in the centre of Madrid. However if you don’t like the Sydney Opera House, then it does not matter how great the photo you are not going to like it. So whatever constitutes Fine Art photography is a pretty subjective decision. School of Photography give you a good idea of what will constitute in their view Fine Art photography.For many photographers this is an ideal line of work, because it allows you to represent a part of your personality, through your work. It is possible to make a political statement by being a fine arts photographer. A clear analogy here would be the emergence of the acceptance of the gay male in photography, over the last thirty years. In it’s wide ranging definition it is possible to be more creative, and in this creativity be more personal.There are a lot of resources on the Web regarding fine art. One of the better ones concerning resources and links is http://art-support.com/links.htm There are excellent links to photographers’ web sites, as well as grants available to the photographer. Because the definition of Fine Art photography is so wide, it has perhaps a more specific marketing need. Fortunately there are more ways to market them than just stock photographic galleries It may be advantageous for you to think about engaging the services of a full time sales representative. A sales representative will work with clients in the advertisement industry, the travel industry, and also graphic design firms. The advantage of employing a sales rep is that it leaves you free to create without the hassle of “cold selling”. If you are not a natural salesperson, it may be better for you to consider someone else doing the selling. That person should also be able to evaluate the true value of your work, be experienced enough to know where to get the prices, as well as having a proven track record in negotiating the best prices.There are other advantages as well. Companies using a wide and diverse range of photographs, such as advertisement agencies, will have more time for a sales rep, who has a large portfolio of work, from different clients, than from one single photographer. By the nature of their work sales reps are normally found in larger cities and towns, they will have a large client base of their own, and will probably promote your work in specialised areas, such as food photographer, or portrait photographer. So how does the relationship work? Normally the sales rep will already have their own business, and they will work for you on a commission only basis. You will pay them approximately 30 percent of the assignment fee, that is the net fee, not the final figure with expenses added on.How to work out if this relationship will be advantageous to you, balances many factors. If you have developed a highly personalised style as a photographer, then you need to target specific areas to sell the photographs. Perhaps you do not live in a large city and have the right contacts. You have already made a portfolio of work that you would like to specialise in. It may not be cheaper for you to hire a rep, because you may still have to advertise locally to maintain your own business that you have developed, but you are paying a rep on extra sales that you did not have before. It will certainly increase the profitability of your business if you have no time to devote to increasing the number of your clients. You have decided that this path is for you, – how do you go about it. One idea is to investigate the names of the best advertisement agencies nearest to you, your local reference library can be of assistance here, as can yellow pages. You can phone them direct and ask them the names and the contact numbers of their reps. The Writer’s Digest publish an annual “Photographer’s Market Book”, this book now lists photographic reps, and it will also help you market your work with lists of fine art reps, as well as galleries and stock agencies.However you choose to market your business, the essence of what you need to do is to widen your client base. There is certainly more work in the marketing of certain photographs. However in today’s market place communication is as much as an art as creating the photographs. Not only is it important that you keep abreast with market trends, but you have to be in constant communication with your clients. Certain photographers’ enjoy the “Cut and Thrust” of aggressive marketing. If you don’t, then consider paying someone else to do it for you. Never underestimate the power of marketing, it is a very potent tool to help get your work shown to the people who are most likely to purchase it.Do you really know as a photographer what you have to sell and it’s value. As a freelancer you can learn a great deal from advertising clients, They determine a niche for the product and then work on it’s development to promote it. A product is always promoted with a very specific client in mind. You must know your strengths as well as your weaknesses. For instance if you have a passion for taking seascapes, then it is pointless to advertise yourself as a portrait photographer. You need to find a way of getting your unique photographs to where they are going to maximise your profit.
Energy Manager and Energy Management Education
Saving energy resources is the priority of national, state and local governments today. However, energy resource can’t be saved and preserved only by Governments; Therefore, private sector as well as non-governmental organisations (NGOs) have also joined this movement. The result is that today each conscious organisation, irrespective of whether it is a government, private or non-governmental organisation, has formulated its organizational environmental objectives and policies- and has established environmental or energy management and conservation departments to ensure that these policies are put into place and monitored. There are few organisations which have brought their energy related policies under their CSR department. Energy managers are required to ensure that the best possible energy efficiency (and water conservation) measures are used by the organisation.Work Environment
Work places vary from person to person. This is because the managers who are employed need to work from their work place i.e. the place of their organisation. But self-employed i.e. energy management consultants have the flexibility to work either from their residence, own office or office of their clients. Usual working hour is 40 per week but flexibility in working is required.Sample Daily Activities
(In the area of buildings/properties)These professionals inspect buildings and properties to calculate the current levels of energy and water being consumed by different buildings. Then they have to identify methods and set targets of reducing energy consumption. If the building is in construction stage, managers and/or consultants have to recommend suitable changes in the structural & other design of the building so that it would consume/require less energy compared to original structural design. For example, they may recommend introduction of new insulation measures or changes in water supply system.Today, one of the most important priorities of governments is to replace use of solid fuel by fuels that produce less carbon dioxide emission. Energy managers have to examine the usability, efficiency and cost of using fuels obtained from renewable resources.They, then, assist the communication department in executing publicity campaigns to encourage property occupiers as well as employees to save energy by adopting various methods suggested in the campaign. (Similarly, in case of public and non governmental organisations, energy managers assist public affairs and public relation departments in executing publicity campaign to encourage and motivate public in general to save energy, water etc by various means).Usually, now-a-days, these managers and energy consultants are fully involved in the construction of new buildings and work closely with architects and civil & structural engineers to recommend energy saving systems at the design stage. Senior managers in this department are responsible for managing a team while working on different projects. Energy manager is also responsible for estimating costs of work/change needed, keeping it within the overall project budget.Skills & Interests
• Good oral and written communication skills.
• Ability to produce clear and concise reports, covering all aspects.
• Good presentation skills.
• Must be able to work as a member of a team as well as a team leader.
• Leadership and organisation capabilities.Entry Requirements
A degree in energy management is the most preferred educational qualification. However, an engineering degree is widely accepted. Since energy related management programs as an education program is a recent development, most of the engineers who are already working as energy managers have started pursuing this course.Energy Management Courses
Infact professional institutes, in order to help working engineers as well as fresh graduates who intend to make their career in energy and allied sectors, have launched energy management course through distance and online mode. The best aspect of distance-cum-online mode of education is that you do not have to leave your job to pursue a course such as PG Diploma in Energy Management. Moreover, course material is offered both in the form of printed books as well as online material. Now, this online material can be accessed from anywhere, anytime. Suppose you are on an official tour and you can access the study material through the website of the institute. Today, there are several institutes that offer educational programs in this specialised area.According to EduMark, an education services company that facilitates energy management education, one of the unique initiatives in this specialised field of professional education has been taken by MIT School of Distance Education, which not only offers a PG Diploma in this field through distance/online mode but also offers the online examination facility. So, you can appear in the exam either from your office, home or from a cyber café from anywhere in the world. Therefore, such initiatives have made it easier for working professionals to do courses in this field.Estimated salary range
A fresh energy management graduate can very easily draw Rupees 30000 per month. But please note that this information is only a guide and there can be substantial difference in actual salary depending upon the qualification and company.Future prospects & opportunities
Future belongs to energy management professionals-There are unlimited potential for both-those seeking employment as well as those planning for entrepreneurial ventures. Such is the potential in this sector that venture capital and private equity funds have suddenly started investing millions of dollars even in newly promoted ventures.In terms of employment prospects, these professionals are required in almost all areas of economic activities. To be specific, these professionals are required in these sectors-Housing, Real Estate & Construction, Infrastructure, Refinery & petrochemicals, Cement, Pharmaceuticals, Manufacturing, Automobile, Chemicals, Hospitality, Mining, Iron & Steel, Food Processing etc. among others.Related organisations:
• Ministry of New & Renewable Energy, Government of India
• Bureau of Energy Efficiency http://www.bee-india.nic.in
• Petroleum Conservation and Research Association (PCRA)
• Indian Renewable Energy Development Agency (IREDA)
• National Productivity Council
• Indian Green Building Council http://www.igbc.in
• The Energy Resource InstituteWhat should I do next?For Energy Management Education:
If you are looking for educational opportunities in energy management you can contact specialized professional institutes that offer this course. Some of the institutes offering this course are:
• MIT School of Distance Education
• MDI School of Energy Management
• TERI, New Delhi
• Jadavpur University
• Devi Ahilya VishwavidyalaFor Energy Management Jobs:
If you have already completed your energy management course or if you are a working energy manager, you should look for jobs at the following places:
• Job supplements of National newspapers: For example, Ascent of the Times of India, Shine of The Hindustan Times
• Job Portals: Few of the important portals are naukri, timesjobs, shine, monster india etc.
• You should also contact placement agencies: Example ABC Executive Search, Omam Consultants, Hewitt Associates, Executive Search and Selection etc.